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Posted onNovember 27, 2017Uncategorized

Ethics in the Digital Media Age

Ethics and morality continue to be important issues within today’s society, especially in advertising and promotions. As marketers, it is important to consider the power…

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Posted onNovember 27, 2017November 27, 2017Uncategorized

The Ethical Dilemma of Hollywood

Ethics. Ah yes, the word that assumes people should practice good morals and treat you right. Why would someone take advantage of you or be…

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Posted onNovember 27, 2017Uncategorized

The Fine Line of Ethics

With the world getting smaller through means of technology and screen interface, what people see matters. An advertiser must take into account all perspectives of…

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Posted onNovember 26, 2017Uncategorized

What are my stands on ads in the digital media age? What kind of ethical rules should a marketer follow?

  Have you ever thought about if or how you get influenced by advertising? This is a pretty current topic, especially in the relation of…

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Posted onNovember 26, 2017Advertising

Pinterest Ad Success Stories

Like most social media platforms, Pinterest offers the option for businesses with an account to advertise their content. Promoted pins work the same as organic…

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Posted onNovember 26, 2017Advertising

Comparing Reese Advertisements on Pinterest and Facebook

The Hershey’s Company has an incredible amount of brands to market and advertise for within the company, giving great variety (and sometimes similarity) with the…

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Posted onNovember 26, 2017Advertising

Sponsored Content: Optimizing Reach Through Social Platforms

These days, nearly all businesses require some form of digital presence. Minimally, businesses must have a Google listing for both baseline legitimacy as well as…

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Posted onNovember 26, 2017November 26, 2017Advertising

Under Armor and Tommy Hilfiger Utilize Instagram Ad Targeting System

Over the past decade, technology has really taken off. We have phones that can listen and react to our commands, devices that can shop for…

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Posted onNovember 26, 2017Advertising

FENTY Makeup Commercial Analysis

Fenty Beauty by Rihanna is a makeup line that focuses on providing products that work for all skin types. The over minute long commercial advertisement…

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Posted onNovember 26, 2017November 26, 2017Advertising

Maybelline Fit Me Foundation Advertising Campaign Analysis

This Maybelline magazine advertisement is a promotion for their new Fit Me liquid foundation. The product benefit is finding a product that will “Fit” your…

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