Andrew Garberson

Marketing & growth for emerging categories

I help early-stage companies scale when there's no playbook. We're often creating the market, not competing for market share.Currently Head of Marketing at Recurrent, building trust in electric vehicles through real-world battery data.I specialize in the work that happens when the market isn't mature yet:- Educating skeptical buyers
- Building trust in new categories
- Scaling revenue from $0 to $100MAcross 15 years and 3 successful exits, I've done this in B2B SaaS, consumer tech, and clean tech.

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First to Market

First to Market unpacks the playbooks that scale startups from $0 to $100M in emerging categories.Every week it breaks down what's actually working when you're building something new.Subscribe on Substack or YouTube.

Andrew Garberson in the media

Speaking & Media

Featured In:

- Fast Company
- Washington Post
- The Verge
- Digital Dealer
- USA Today
- Canary Media
- CBT News

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Copyright 2025 Andrew Garberson

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