Andrew Garberson

Category creation for climate tech and challenger brands

Andrew Garberson is head of growth and research at Recurrent, a company that uses real-world data to build trust in electric vehicles.After 15 years as a senior marketing leader and 2 successful exits, Andrew is passionate about establishing categories, educating new markets, and building scalable go-to-market motions.

Newsletter

First to Market

First to Market is a weekly newsletter that unpacks how new categories are built with sharp insights on GTM, market education, and how early teams find traction.Every week it breaks down what's actually working when you're building something new.Subscribe on Substack.

Speaking & Media

Featured In:

- Fast Company
- Washington Post
- The Verge
- Digital Dealer
- USA Today
- Canary Media
- CBT News

Contact

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