Creating meaning and insight with data
Scientists need laboratories. This is one belongs to Andrew Garberson, Vice President of Marketing Services at Bounteous. It’s where htaccess files are pushed to their limits and learning curves are shortened with new toys, like Google Optimize and GTM. There is always something to learn (or break) at Garberson.org.
That often means using marketing data to answer to complex questions. But not always.
Experiments with Data Visualization
Google Analytics is a powerful tool that marketers trust for their largest decisions. But what can it do on nights and weekends when it’s off the clock? Using Fitbit and event tracking with Google Tag Manager, Andrew automated sleep and caffeine consumption data into Google Analytics with Google Assistant. Here is the result and how he did it.
There are lots of ways to track me down. You can hire Bounteous, sign up for one of my courses at Chatham University, or connect with me on social media. Okay, that last option sounds far easier.