Ethics and morality continue to be important issues within today’s society, especially in advertising and promotions. As marketers, it is important to consider the power…
Ethics. Ah yes, the word that assumes people should practice good morals and treat you right. Why would someone take advantage of you or be…
James Garvin
With the world getting smaller through means of technology and screen interface, what people see matters. An advertiser must take into account all perspectives of…
Emmie Bish
Have you ever thought about if or how you get influenced by advertising? This is a pretty current topic, especially in the relation of…
Tobias Steinhilber
Like most social media platforms, Pinterest offers the option for businesses with an account to advertise their content. Promoted pins work the same as organic…
MacKayla Smirga
The Hershey’s Company has an incredible amount of brands to market and advertise for within the company, giving great variety (and sometimes similarity) with the…
Anna Ferri
These days, nearly all businesses require some form of digital presence. Minimally, businesses must have a Google listing for both baseline legitimacy as well as…
Dana English
Over the past decade, technology has really taken off. We have phones that can listen and react to our commands, devices that can shop for…
Bryan Crawford
Fenty Beauty by Rihanna is a makeup line that focuses on providing products that work for all skin types. The over minute long commercial advertisement…
Kelly O'Donnell
This Maybelline magazine advertisement is a promotion for their new Fit Me liquid foundation. The product benefit is finding a product that will “Fit” your…