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Category: Student Posts

These are blog posts by students of marketing at Chatham University. Their articles have been published independent of campus review and only reflect the ideas of the student author at the time of writing.

Posted onNovember 27, 2017January 18, 2020Social Media

Ethics in the Digital Media Age

Ethics and morality continue to be important issues within today’s society, especially in advertising and promotions. As marketers, it is important to consider the power…

Xiola Jensen

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Posted onNovember 27, 2017January 18, 2020Social Media

The Ethical Dilemma of Hollywood

Ethics. Ah yes, the word that assumes people should practice good morals and treat you right. Why would someone take advantage of you or be…

James Garvin

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Posted onNovember 27, 2017January 18, 2020Student Posts

The Fine Line of Ethics

With the world getting smaller through means of technology and screen interface, what people see matters. An advertiser must take into account all perspectives of…

Emmie Bish

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Posted onNovember 26, 2017January 18, 2020Advertising

Pinterest Ad Success Stories

Like most social media platforms, Pinterest offers the option for businesses with an account to advertise their content. Promoted pins work the same as organic…

MacKayla Smirga

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Posted onNovember 26, 2017January 18, 2020Advertising

Comparing Reese Advertisements on Pinterest and Facebook

The Hershey’s Company has an incredible amount of brands to market and advertise for within the company, giving great variety (and sometimes similarity) with the…

Anna Ferri

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Posted onNovember 26, 2017January 18, 2020Advertising

Sponsored Content: Optimizing Reach Through Social Platforms

These days, nearly all businesses require some form of digital presence. Minimally, businesses must have a Google listing for both baseline legitimacy as well as…

Dana English

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Posted onNovember 26, 2017January 18, 2020Advertising

Under Armor and Tommy Hilfiger Utilize Instagram Ad Targeting System

Over the past decade, technology has really taken off. We have phones that can listen and react to our commands, devices that can shop for…

Bryan Crawford

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Posted onNovember 26, 2017January 18, 2020Advertising

FENTY Makeup Commercial Analysis

Fenty Beauty by Rihanna is a makeup line that focuses on providing products that work for all skin types. The over minute long commercial advertisement…

Kelly O'Donnell

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Posted onNovember 26, 2017January 18, 2020Advertising

Maybelline Fit Me Foundation Advertising Campaign Analysis

This Maybelline magazine advertisement is a promotion for their new Fit Me liquid foundation. The product benefit is finding a product that will “Fit” your…

Kelly O'Donnell

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Posted onNovember 17, 2017January 18, 2020Social Media

Pinterest Travel Companies Reap Rewards

Centre Parcs offers forest getaways at five different locations across the UK, Centre Parcs targeted families planning vacations. Pinterest is a huge hub for people…

Kelly O'Donnell

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