January 2020 felt like a turning point. CCPA went into effect, Google Chrome became the latest browser to commit to a cookie-less future and, after months of analytics folks sounding the alarm, digital marketers sobered to a vision of the future that looks quite different than today.
This article is not a complete history of consumer privacy nor a technical thesis on web tracking, although I link to a few good ones in the following paragraphs.
Instead, this is the state of affairs in our industry, an assessment of where search marketers find themselves in the current entanglement of data and privacy and where we can expect it to go from here.
This is also a call to action. It’s far from hyperbole to suggest that the future of digital and search marketing will be greatly defined by the actions and inactions of this current calendar year.
Why is 2020 so important? Continue reading on Search Engine Land.