January 2020 felt like a turning point. CCPA went into effect, Google Chrome became the latest browser to commit to a cookie-less future and, after…
Last week I showed this Venn diagram in a digital marketing class at Chatham University. We were discussing bottom-line business objectives and how they translate…
Ethics and morality continue to be important issues within today’s society, especially in advertising and promotions. As marketers, it is important to consider the power…
Ethics. Ah yes, the word that assumes people should practice good morals and treat you right. Why would someone take advantage of you or be…
With the world getting smaller through means of technology and screen interface, what people see matters. An advertiser must take into account all perspectives of…
Like most social media platforms, Pinterest offers the option for businesses with an account to advertise their content. Promoted pins work the same as organic…
The Hershey’s Company has an incredible amount of brands to market and advertise for within the company, giving great variety (and sometimes similarity) with the…
These days, nearly all businesses require some form of digital presence. Minimally, businesses must have a Google listing for both baseline legitimacy as well as…
Over the past decade, technology has really taken off. We have phones that can listen and react to our commands, devices that can shop for…
Fenty Beauty by Rihanna is a makeup line that focuses on providing products that work for all skin types. The over minute long commercial advertisement…