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3rd Party Cookie
Posted onMarch 1, 2020Insights

The State of Tracking and Data Privacy in 2020

January 2020 felt like a turning point. CCPA went into effect, Google Chrome became the latest browser to commit to a cookie-less future and, after…

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Comparing Digital Measurement Strategy and Mission Statement
Posted onJanuary 18, 2020Insights

How closely should measurement align with mission?

Last week I showed this Venn diagram in a digital marketing class at Chatham University. We were discussing bottom-line business objectives and how they translate…

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Posted onNovember 27, 2017January 18, 2020Social Media

Ethics in the Digital Media Age

Ethics and morality continue to be important issues within today’s society, especially in advertising and promotions. As marketers, it is important to consider the power…

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Posted onNovember 27, 2017January 18, 2020Social Media

The Ethical Dilemma of Hollywood

Ethics. Ah yes, the word that assumes people should practice good morals and treat you right. Why would someone take advantage of you or be…

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Posted onNovember 27, 2017January 18, 2020Student Posts

The Fine Line of Ethics

With the world getting smaller through means of technology and screen interface, what people see matters. An advertiser must take into account all perspectives of…

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Posted onNovember 26, 2017January 18, 2020Advertising

Pinterest Ad Success Stories

Like most social media platforms, Pinterest offers the option for businesses with an account to advertise their content. Promoted pins work the same as organic…

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Posted onNovember 26, 2017January 18, 2020Advertising

Comparing Reese Advertisements on Pinterest and Facebook

The Hershey’s Company has an incredible amount of brands to market and advertise for within the company, giving great variety (and sometimes similarity) with the…

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Posted onNovember 26, 2017January 18, 2020Advertising

Sponsored Content: Optimizing Reach Through Social Platforms

These days, nearly all businesses require some form of digital presence. Minimally, businesses must have a Google listing for both baseline legitimacy as well as…

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Posted onNovember 26, 2017January 18, 2020Advertising

Under Armor and Tommy Hilfiger Utilize Instagram Ad Targeting System

Over the past decade, technology has really taken off. We have phones that can listen and react to our commands, devices that can shop for…

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Posted onNovember 26, 2017January 18, 2020Advertising

FENTY Makeup Commercial Analysis

Fenty Beauty by Rihanna is a makeup line that focuses on providing products that work for all skin types. The over minute long commercial advertisement…

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